Spectrum Commercial's research department has been
continually supporting our property management, consulting, asset management
and corporate operations for over twelve years, providing our brokers
and our clients with constant access to critical information.
Using both proprietary
research and thousands of dollars worth of purchased data, SCRES
provides the most accurate market knowledge available helping you
determine your real estate alternatives.
researching and analyzing competitive properties, prevailing market
conditions and building occupancy. Services such as identification
of prospective buyers or tenants through market strategy development
using state-of-the-art proprietary systems and transaction services
including property sales, lease negotiations, and lease renewals
can be provided.
Today, the marketplace
is more sophisticated and requires a more detailed and professional
approach to selling commercial property. Here is our approach:
a Project Profile
A complete study of the project is performed to create a Project
Profile and get a thorough understanding of the property and its
relationship to the marketplace and competing properties. The
demographics of the project and surrounding area are analyzed,
and available financial data is secured and reviewed. Once the
Project Profile is complete, the broker will be best able to identify
and pursue the Target Market.
a Target Market
The Target Market is identified by industry type, size and geographic
considerations. Lists are created to identify particular firms
and individuals within the Target Market. The Research Department
at SCRES maintains numerous databases which contain up-to-date
information of current land and building owners, recent sale transactions,
available property for sale, property users, and local, regional
and national land buyers and developers. Using the parameters
established for the Target Market, lists are generated from these
databases which will then be used for cold calling, direct mail,
and background information on specific prospects.